WHAT IT IS: A gloss so glossy it’s distracting – all attention is on your lips! A nourishing lip gloss for the shiniest, juiciest lips – it smooths and blurs fine lines, giving a lip filler effect without a tingling sensation, just full-looking, high-shine lips. A lip hydrating formula that melts onto the lips with a non-stick, reflective 'glass-like' finish. WHAT IT DOES: Packed with lip-loving, active ingredients like Vitamin E and infused with Vegan Collagen for comfort coverage that moisturizes the lips. While plant-derived melted waxes create a rich formula that gives the gloss a cushion-like texture and multi-dimensional shine. WHAT ELSE TO KNOW: A big juicy doe foot with an innovative reservoir holds the max formula for instant glossy lips. Along with a precision tip applicator to effortlessly define the Cupid's bow for fuller-looking lips. Available in seven universal shades, including one clear and six sheer, wearable shades that vary from nude to pink to suit any taste and skin tone. SHADES: Glassy Bombshell Foxy Coco Honey Posh Sugar baby KEY CLAIMS: Hydrating Comfortable feel Fuller, juicy looking lips