OLAPLEX Blonde Enhancer Toning Shampoo is a tone correcting shampoo that neutralises brass and restores brightness for cooler, vibrant blonde. Gently cleans with violet pigments to neutralise brass. This salon-grade option is easy to use at home. You can simply follow a routine, and it’s pretty clear how it supports cooler blondes. Results speak for themselves. Available Sizes & Variants: 250ml bottle of OLAPLEX Blonde Enhancer Toning Shampoo - compact option for home use and quick refreshes between salon visits. Benefits & Features: Neutralises brass to reveal cooler tones. Strengthens hair by repairing disulfide bonds, so colour stays vibrant and hair feels healthier after every wash. Intended for daily wear, it delivers salon brightness at home, thanks to a concentrated formula that neutralises brass without stripping moisture, leaving hair soft, shiny and easy to manage. Fresh fragrance and gentle cleansing make wash day feel premium and calm. Cruelty-free, vegan and packaged for recycling, so you can care for your hair and the planet. OLAPLEX's bond-building science sits at the heart of this shampoo, protecting disulfide bonds during chemical colour work and helping hair stay strong. In tests, hair can look up to three times brighter and experience around 52% less breakage after a single wash when compared with other purple shampoos. The vegan, cruelty-free formula comes in recyclable packaging, a detail beauty supply stores and skincare minded customers appreciate for ethical choice. It cleans quickly and easily and does not leave you greasy.